Fractional CRO

Fractional Chief Revenue Officer · Strix Dynamics

Align marketing, sales, customer success and analytics under one proven revenue framework. Strategy, execution, and data tools — all under one roof.

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What We Do

Strix Dynamics embeds a senior revenue leader into your organisation — aligning GTM strategy, sales process, analytics, and customer success under one growth system.

Go-to-Market Strategy

Ideal client definition, positioning, and the GTM motion that gets your product in front of the right buyers. Aligns marketing and sales around a single revenue story.

Sales Performance Management

Build or rebuild your sales process from lead qualification to close — defined stages, conversion metrics, playbooks, and forecasting discipline from day one.

Forecasting & Revenue Analytics

Pipeline velocity, win rates, CAC, LTV, and cohort performance. Real-time Power BI dashboards that give leadership the visibility they need to make better decisions faster.

Customer Retention & Success

Transform customer success from a support function into a revenue driver. Renewal programmes, expansion playbooks, and NPS-linked retention strategies that compound.

Our Approach

A Fractional CRO aligns every revenue-generating function under one growth strategy. We don’t advise from the sidelines — we embed, own the function, and deliver results.

✓ Revenue Strategy & OKR Framework
✓ Pipeline Management & Forecasting
✓ Sales Team Leadership & Coaching
✓ Executive KPI Dashboards (Power BI)
✓ Marketing & Sales Alignment
✓ Customer Retention & Expansion

The Problem

Revenue Is Unpredictable

Revenue spikes and drops with no clear pattern. Without a forecasting system, every quarter is a surprise — and surprises destroy investor confidence and team morale.

Sales & Marketing Are Misaligned

Marketing generates leads. Sales can’t convert them. Customer success is reactive. Each team optimises for their own metrics while the revenue engine stalls between handoffs.

Decisions Are Based on Gut Feel

Critical pricing, hiring, and expansion decisions are made on intuition rather than data. Without a revenue intelligence layer, the business is flying blind at altitude.

The Revenue Framework

A repeatable, data-driven system refined across B2B companies and high-growth organisations. Six phases from diagnosis to scale.

01 — Diagnose

A structured 2-week revenue audit. We map your pipeline, team capability, process gaps, positioning, and data infrastructure to surface the exact constraints holding back your growth.